外贸销售之国际展会_河北越洋国际货运代理有限公司

展会的优势

　　1、低成本接触合作客户公司并接触到合格客户，参加展会是最有效的方式。根据展览调查公司的一项研究，展销会上的每一个参观者被接触到平均成本为177美元，而通过销售电话接触一个客户的平均成本为295美元。

　　2、工作量少、质量高在展销会上接触到合格客户后，后继工作量较少。展览调查公司的调查显示，展会上接触到一个合格客户后，平均只需要给对方打0.8个电话就可以做成买卖。相比之下，平时的典型业务销售方式却需要3.7个电话才能完成。根据麦克格罗希尔调查基金另一项研究，客户因参观展销会而向展商下的所有订单中，54%的单子不需要个人再跟进拜访。

　　3、潜在客户展览调查公司的研究显示，以一家展商摊位上的平均访问量为基数，只有12%的人在展前12个月内接到该公司销售人员的电话；88%为新的潜在客户，而且展销会还为参展带来高层次的访问者。对于参展公司的产品和服务来说，展会上49%的访问者正计划购买那些产品和服务。

　　4、竞争力的优势，展览会为同行的竞争对手展示自身提供了机会。通过训练有素的展台职员，积极的展前和展中的促销，引人入胜的展台设计以及严谨的展台跟进，参展公司的竞争力可以变得光芒四射。而且，展会的参观者还会利用这个机会比较各参展商。因此，这是一个让参展商展示产品优异功能的公开机会。

　　5、节省时间，在展出的时间里，参展商接触到的潜在客户比销售人员三个月里能接触到的人数要多。面对面地会见潜在客户是快速建立客户关系的手段。

　　6、融洽客户关系，客户关系是许多公司热门的话题，展览会是联络现存客户的关系的好地方。参展商可以用下列方式对客户表达谢意：热情招待、一对一的晚餐、特殊的服务等。

　　7、手把手教客户试用产品，销售人员携带产品在路上进行演示的机会恐怕不多。展览会是参展商为潜在客户测试产品的好地方。

　　8、竞争分析，展览会现场提供了研究竞争形势的机会，这个机会的作用是无法估量的。在这里，有关竞争对手提供的产品、价格以及市场营销战略等方面的信息，参展商通过观察和倾听就可以了解很多。

　　9、大多数展会（尤其是大型展会）通常都吸引媒体的关注。利用媒体进行曝光可以成为参展商的优势。邀请重要的媒体记者访问展台是一项重要的工作。

　　10、产品和服务市场调查，展览会提供了一个进行市场调查的极好机会。如果参展商正在考虑推出一款新产品或和一种新服务。可以在展会上向参观者进行调查，了解他们对价格、功能和服务以及质量等基本要求。

国际主要展会

世博会：

2010 - Shanghai, China- Expo 2010

2012 - Yeosu, South Korea- Expo 2012

2015 - Milan, Italy- Expo 2015

Title名称	Description描述	Dates某一年的日期	Location位置	Visitors某年参展人数
AgQuip	Agriculture	August 19–21, 2008	Gunnedah, New South Wales, Australia	100,000 approximately in 2005^[1]
Alimentaria	Food and beverage	March 22–26, 2010	Barcelona, Spain	157,632 in 2008^[2]
Ambiente	Consumer goods	February 11–15, 2011	Frankfurt Trade Fair, Germany	139,245 in 2008^[2]
Automechanika	Auto mechanics	September 14–19, 2011	Frankfurt Trade Fair, Germany	161,269 in 2008^[2]
Bologna Motor Show	Auto show	December 7, 2006	Bologna, Italy	1,200,000 in 2006^[3]
boot Düsseldorf	Boats	January 23–31, 2010	Düsseldorf, Messe, Germany	267,379 in 2008^[2]
Bread Basket	Sustainable agriculture	May 12–16, 2010	České Budějovice, Czech Republic	104.565 in 2008^[2]
Buenos Aires International Book Fair	Books	April 23-May 11, 2009	Buenos Aires, Argentina	1,240,000 in 2008^[4]
Cairo International Book Fair	Books	January 24, 2007	Cairo, Egypt	2,000,000 in 2007 - largest book fair in the world^[5]
Canton Fair	Consumer and Industry Products	October 15–19, 2008 October 24–28, 2008 November 2–6, 2008	Guangzhou, China	192,013 in Spring Session 2008^[6]
Caravan Salon	Mobile home	August/September, 2010	Düsseldorf, Messe, Germany	159,278 in 2008^[2]
CeBIT	Information and communication technology	March 15–21, 2007	Hanover, Germany	480,000 in 2007^[7]
CES, Consumer Electronics Show	Consumer electronics	January 10–13, 2012	Las Vegas, Nevada	200,000 estimated in 2009^[8]
COMDEX	Computer show	cancelled	Las Vegas, Nevada	50,000 in 2003^{[citation needed]}
Comic Market	Comics	August 15–17, 2008	Tokyo, Japan	550,000 in Summer Session 2008^[9]
COMPUTEX Taipei	Computer show	June 3–7	Taipei, Taiwan	106,517 in 2008^[10]
CONEXPO-CON/AGG	Construction	March 22–26, 2011	Las Vegas, Nevada	145,000 approximately in 2008^[11]
Drupa	Printing Equipment	May 29-June 11, 2008	Düsseldorf, Messe, Germany	393,654 in 2004 from 127 countries^[12]
E3, Electronic Entertainment Expo	Video games	June 2–4	Los Angeles, California	60,000 in 2006; 41,000 in 2009^[13]E3 became invitation only in 2007 and attendance dropped to around 5,000.^[14]
EICMA	Motorcycles	November 2–7, 2010	Milan, FieraMilano, Italy	504,999 in 2008^[2]
EMO	Machine Tool World Exposition		Hanover, Hanover fairground, Germanyand Milan, FieraMilano, Italy
EuroShop	Retailing	February/March, 2011	Düsseldorf, Messe, Germany	104,766 in 2008^[2]
EuVend	Vending	September 8–10, 2011	Cologne Trade Fair, Germany	4,809^[15]
Fieracavalli	Horse show	November 4–7, 2010	Verona, Italy	125,975 in 2008^[2]
Fiera internazionale dell'agricoltura e della zootecnia	Food and beverages	April/May, 2010	Foggia, Italy	162,466 in 2008^[2]
Fiera internazionale del libro	Books	May 5, 2007	Turin, Italy	300,000 in 2007
Fitur	Tourism	January 19–23, 2011	Madrid, Spain	202,250 in 2008^[2]
Foire internationale et gastronomique	Food and beverage	November 1–11, 2010	Dijon, France	201,050 in 2008^[2]
Frankfurt Book Fair	Books	October 12–16, 2011	Frankfurt Trade Fair, Germany	279,325 in 2010^[16]
Games Convention	Video games	August 21–24, 2008	Leipzig, Germany	203,000 in 2008^[17]
Gamescom	Video games	August 19–23, 2009 ^[18]	Cologne Trade Fair, Germany	245,000 in 2009 (formerly Games Convention, Leipzig)
Genoa International Boat Show	Boats	October 2–10, 2010	Genoa, Italy	236,322 in 2008^[2]
GITEX	Consumer electronics	September 6, 2007	Dubai, UAE	120,000 in 2006^{[citation needed]}
Handicrafts Trade Fair	Handcrafts	April/May, 2010	Florence, Italy	151,830 in 2008^[2]
Hannover Messe	Industry, Technology	April 16–20, 2007	Hanover, Germany	193,222 in 2008^[2]
IFA, Consumer Electronics Unlimited	Consumer electronics and home appliances	September 2–7, 2011	Berlin, Germany	235,000 in 2010^[19]
IFAT	Waste management	September 13–17, 2010	Munich, Germany	119,476 in 2008^[2]
imm Cologne	Furniture	January 18–23, 2011	Cologne Trade Fair, Germany	106,677 in 2008^[2]
Interclima+ elec	Efficient energy use	February 9–12, 2010	Paris, France	105,0128 in 2008^[2]
Intermot	Motorcycles	January 18–23, 2011	Cologne Trade Fair, Germany	172,833 in 2008^[2]
Internationale Automobil-Ausstellung	Cars	September 2007	Frankfurt Trade Fair, Germany	940,000 in 2005^{[citation needed]}
Recruit in Canada University Fairs	Education	September 23–26, 2010	Vancouver, Montreal & Toronto, Canada
IGW Berlin	Sustainable agriculture	January 21–30, 2011	Berlin, Messe, Germany	424,502 in 2008^[2]
ITB Berlin	tourism	March 10–14, 2010	Berlin, Messe, Germany	149,776 in 2008^[2]
International Technical Fair	machine engineering, automobiles, transport, information technologies, software, electronics, electrical engineering, construction, chemistry, power engineering, ecology	September 24, 2007	Plovdiv, Bulgaria	141,000 in 2006^{[citation needed]}
International Tourism Exchange(BIT)	Tourism	February 17–20, 2011	Milan, FieraMilano, Italy	109,571 in 2008^[2]
INTERNOGRA	Catering	March 18–23, 2011	Hamburg, Germany	111,185 in 2008^[2]
Interpack	Moving industry	May 12–18, 2011	Düsseldorf, Messe, Germany	171,073 in 2008^[2]
Light + Building	Architectural lighting design	April 15–20, 2012	Frankfurt Trade Fair, Germany	167,084 in 2008^[2]
MADEexpo	Architectureand buildings	October 5–8, 2011	Milan, FieraMilano, Italy	170,779 in 2008^[2]
MEDICA	Medical technology	November 17–20, 2010	Düsseldorf, Messe, Germany	136,871 in 2008^[2]
MINExpo International	Mining	September, Quadriannually	Las Vegas Convention Center, Las Vegas, Nevada	44,000^[20]
Mobile World Congress	mobile telephony, Communications	February 11–14, 2008	Barcelona, Spain	50,000 in 2007
Mondial de l'Automobile	Auto show	September 30, 2006	Paris, France	1,400,000 in 2006^{[citation needed]}
Mondo Natura	Mobile homes	September 11–19, 2010	Bologna, Italy	114,333 in 2008^[2]
MoOD	Meet only original designs	September 13–15, 2011	Brussels, Belgium
NAMM	Music	January 17–20, 2007	Anaheim, United States	85,000^[21]
NAIAS	Cars	January 10-23, 2011	Detroit, Michigan	800,000 in 2008 ^[22]
National Agricultural Fieldays	Agriculture	4 days in Mid June	Hamilton, New Zealand	125,878 in 2007^[23]
NAB, National Association of Broadcasters	Broadcasting	April 18–23, 2009	Las Vegas, United States	105,000 in 1999 [1]
Novi Sad Fair	Agriculture	Middle of May	Novi Sad, Serbia	600,000^{[citation needed]}
Nuremberg International Toy Fair	Toys, Games	February 1–6, 2012	Nuremberg, Germany	80,000 in 2011^[24]
Paris International Agricultural Show	Agricultural show	February 19–27, 2011	Paris, France	604,422 in 2008^[2]
Paris Air Show	Aerospace	June 18, 2007	Paris, France	550,000 in 2007^{[citation needed]}
Photokina	Photography	September 26, 2006	Cologne Trade Fair, Germany	169,000 in 2008^[25]
Pool Trade Show	Fashion	July 17, 2006	New York& Las Vegas	50,000 in 2005^{[citation needed]}
Salón Internacional del Automóvil	auto show	January 19–23, 2011	Madrid, Spain	289,737 in 2008^[2]
Salone del Mobile(International Furniture Fair)	Furniture	March 2007	Milan, FieraMilano, Italy	270,000 in 2007^[26]
Salon du Cheval	Horse show	December 5–13, 2009	Paris, France	137,252 in 2008^[2]
Salon nautique de Paris	Boats	December 4–12, 2009	Paris, France	252,808 in 2008^[2]
SHOT Show	Firearms	January 17–20, 2012	Varies—Las Vegasin 2011	57,390 in 2011^[27]
SIMA	Real estate	May 20–23, 2010	Madrid, Spain	122,760 in 2008^[2]
SIMO TCI	Consumer electronics	November 7, 2006	Madrid, Spain	300,000 approximately^[28]
SMAU	Computers, Consumer electronics	October 4, 2006	Milan, FieraMilano, Italy	50,000 in 2006^{[citation needed]}
Sydney Royal Easter Show	Agriculture	14 days over Easter	Sydney, Australia	900,000 in 2007^[29]
Tehran International Book Fair	Books	May 7–15, 2010	Tehran, Iran	2,000,000 approximately in 2010^{[citation needed]}
Tokyo Motor Show	Auto shows	October 22, 2005	Tokyo, Japan	1,512,100 in 2005
Tokyo Game Show	Video games	September 22, 2006	Tokyo, Japan	194,288 in 2008
Trade Show Video	computer	August 11–15, 2010	Toronto, Canada	1,240,000 in 2009^[30]
Whisky Live	Whisky sampling	Annually, at various dates across the year.	18+ cites, Worldwide	Attendee volume varies from country to country.

(责任编辑：河北越洋国际货运代理有限公司)

搜索:

热门标签:

外贸销售之国际展会